Promoting your landing page can be tough, but when you are using a tracker that automatically optimizes your campaign and rotate your traffic flow among various campaigns, it makes it easier to get result with less amount of money. The problem is, most affiliate marketers don’t even know that such features exist.
When you type the word “tracker” on Google or other search engines, you are going to get thousands of results. If you are like every other average Google user, you are likely to choose a tracker that comes with basic functions but still charges you a lot of money.
Most trackers you will find online do not have “smart rotation function”. If you are looking for a way to optimize your campaign and get the best results while sticking to your original budget, you will find this article useful.
What is Smart Rotation And How It Can Boost Affiliate Campaign Profits
One problem most affiliate marketers and media buyers face today is that there is no way to tell which of their campaigns will bring in the big bucks they hope for. The best way to find out is to create multiple campaigns, do A/B split testing, and then see which campaign performs the best.
Typically, you will have to stop one campaign to show your audience the next campaign. Similarly, some media buyers keep on showing the same ads to the same audience over and over again, hoping that they can force the audience to click on their landing page and take action. Unfortunately, it doesn’t exactly work that way.
This is where Binom Smart Rotation System comes in.
Smart rotation function is an intelligent feature available on Binom tracker. It is designed for running multiple campaigns which make use of a specific conversion funnel. When it’s activated, this app decides the amount of traffic flow that each campaign gets. Typically, the app sends a considerable portion of your traffic flow to the best-performing campaign or the most-promising campaign.
Awesome, huh?
Binom smart rotation function was received with a lot of buzz by top affiliate marketers in the industry. The excitement in the industry over Binom smart rotation function was akin to the time Google announced ad rotation settings for Adword users. Although Google ad rotation function did not last, you can always count on Binom smart rotation function to be around for a really long time.
How Does Smart Rotation Function Works
When setting up a campaign, a typical traffic flow goes like this:
Traffic source > Landing page > Call to action > Direct link
The problem here is an audience is shown the same landing page over and over again. If he is not impressed with your landing page, at first sight, he is not going to be impressed the second time. Of course, marketers have become wiser over the years. Thus, they make use of different landing pages but still the same conversion funnel. This method is quite innovative and works as far as you are willing to manually test each landing page differently until you find your winner.
But, why do this task manually when you can do it automatically and more efficiently?
When implemented, Binom smart rotation function monitors your campaigns that share the same conversion funnel and rotate them according to their performance. Alternatively, you can also select the type of distribution you want to implement and even allocate the amount or percentage of traffic you want on each campaign. This saves you time and ensures you optimize your result by showing your audience your best performing campaign.
Example
Let’s say you have “Offer 1”, “Offer 2,” and “Offer 3” that you want your audience to see. It is possible to show them all your offers that share the same conversion funnel. When set up, the “offer 1” receives the first unique click. The probability that this happens is 1000/2. Similarly, the following non-unique clicks will be distributed between “Offer 2” and “Offer 3”.
The settings look like this:
A smart rotation function is indeed a valuable tool that can help you optimize your result. You can rotate your traffic flow among different offers. This increases the chances of getting an audience to take action so you don’t lose that click. Next time you are looking for a way to get the most from your advertising budget, make sure you use this intelligent tool from Binom.
How To Set Up Smart Rotation Function
Setting up smart rotation function is very easy and does not require any skills. You have access to this functionality when you subscribe to one of Binom’s plans. To get started, simply go to the Smart Rotation Function documentation page to see the setup guidelines.
You can set up your smart rotation under one minute!
As a customer, you get priority access to Binom customer care if you get stuck while setting up your smart rotation or if you need extra help.