Are you ready to start crushing affiliate marketing in 2019? In a chat with 3 affiliate marketing gurus who made at least $1 million dollars in affiliate marketing in 2018, they said the secret was just to watch the trends, follow it, and then improve it. Affiliate marketing is an online business that will never die. Instead, it keeps changing as the needs of consumers change.
Affiliate Marketing Changes Constantly
Affiliate market trends change as new products, as well as technologies, are being introduced into the market every day. Similarly, the way we access information also changes. Think of it, a couple of years ago, social media platforms (e.g. Facebook) were not as developed and sophisticated as they are today. There was a time when all you need to keep the money rolling is to spam your affiliate links in various Facebook groups. Those days are over now. Even Google constantly changes its algorithm.
The only way you can keep on crushing affiliate marketing is to keep your eyes on these trends. At the end of the year, you have to analyze your results and tools used. It is important that you always stay ahead of others by watching the market closely. According to a study by Bookmaker Ratings, the affiliate marketing industry is expected to grow to $6.8 billion by 2020. Therefore, there is still a lot of money to be made in this industry. To help you start crushing affiliate market this year, we’ve compiled top affiliate marketing trends for 2019.
2019 Affiliate Marketing Trends For Professionals
1. Voice Search To Become More Popular
Are you ready for voice search? In recent years, it is increasingly becoming part of the core SEO traffic for any website. More people are making use of this feature to search for information online. In fact, recent research put the number of Americans that use voice search at 40%. Now, the question you have to ask yourself is: Is my website optimized for voice search?
If your website is not already optimized for voice search, you have to optimize it right away. Fortunately, there are many tools and guides that can help you to easily get your website ready for the voice search feature.
2. Relevant Quality Content Still Remains Relevant
Over the years, we’ve seen many trends come and go. However, one trend that will never go out is the use of relevant and quality content. It doesn’t matter what you sell or promote online, you always have to make sure that your content is relevant, educative, informative, easy-to-understand, and actionable. If any of these qualities are lacking from your content, you may struggle to attract the right audience.
3. Key Focus on Mobile Traffic
In the past couple of years, there has been a greater emphasis on mobile device users and there is a good reason for that. In other words, more people are making use of their mobile devices such as smartphones and tablets to search for information online. According to Google, 64% of searches on their platform came from mobile devices in 2018. In another study, it was discovered that the number of unique smartphone users reached an incredible 3.7 billion users in January 2018. Interestingly, this number is expected to grow.
So, you need to optimize your marketing strategy for smartphone users. Google, as well as other search engines, are placing greater emphasis on websites that are optimized for mobile phones. Use this opportunity to gain customers and make more sales.
4. Use of Anti-Ad Fraud Technologies
CPC marketing is very competitive. This is the reason why some publishers resort to using strategies and technologies designed to manipulate the loopholes in the system and to scam advertisers. In 2018 alone, it was reported that more than $19 billion was lost to ad fraud. One of such loopholes is the use of poor tracking on the affiliate (advertiser) side. New technologies are now available to help affiliates block these loopholes. One such technology is the use of tracking services (e.g. Binom) to track your online activities and avoid fraud.
Adopting anti-fraud technology is both the interest of publishers and advertisers. It keeps the process transparent and ensures that no one cheats the other.
5. The rise of Artificial Intelligence (AI) in Affiliate Marketing
There is no doubt that AI became part of our lives. For instance, we’ve seen them in social media and even companies are now deploying AI for various functions. Most recently, a number of tech companies are designing AI for affiliate marketing. One of such companies and products is IBM Watson that helps publishers to better manage their campaigns.
Interestingly, top affiliate marketers are already adopting AI to optimize and monitor the performance of their campaigns. If you are looking to gain upper hand in your affiliate marketing, we recommend exploring ways you can use artificial intelligence to gain an advantage over your competitors.
What Do These Trends Mean For You?
New trends mean new opportunity. After that, if you have been struggling with affiliate marketing, this is an opportunity to get it right. Adopting new technology or just a new way of doing things can change your entire affiliate marketing for better. So, now it is up to you to do your research, investigate the tools recommended in this article, and find out new tools you can leverage to take your affiliate marketing to the next level. In conclusion, you can easily crush affiliate marketing in 2019 only if you are willing to make more effort.
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