What is the one thing that top affiliate marketers do differently? Finding new traffic sources! The ugly truth that affiliate marketers earning 7-figure monthly income won’t tell is that you are as good as your traffic source.
Affiliate marketing is one business that depends heavily on the traffic source you are using. Traffic sources like email, social media, PPC are great, but the problem is that thousands of other affiliates are using the same source. Probably, many of them are promoting the same offer just like you. So you see, most of these traffic sources are already saturated!
Take email marketing for example. An average person receives about 90 emails on average per day. 90 emails! Your awesome email will probably be lost in the heap if you are using email as your major traffic source. While some of these trusted traffic sources are becoming saturated, others are coming up, thanks to new technologies. Since smartphone became popular few years, it has presented affiliate marketers with tons of new options to use as a traffic source. One of these new traffic sources is known as Push Notifications.
What are Push Notifications Anyway?
You have been hearing of push notifications but you don’t seem to really get what it is all about. This article will explain to you what Push Notification is and how you can leverage it in your marketing.
As the name suggests, push notifications are interactive messages that are used to draw the attention of a user to a new offer or post. Push notifications work on both mobile and desktop and can be used by affiliate marketers and webmasters.
How Does Push Traffic Work?
A typical push notification contains 3 basic elements which include:
- A Text
- An Image
- A Link
It works in a very simple way, like email subscription only easier. When a visitor comes to your website or landing page, the visitor will be prompted to confirm if they want to receive notifications from you. Once the visitor confirms this by clicking “Yes”, he will instantly be added into your contact list. There is no need for you to create an opt-in form as you do in email marketing. Push ad is a lot easier. Whenever you have a new offer or post, all you have to do is create a short text summary, add an image, insert a link to the main post, and then send your notifications.
The great thing about push ads is that they are interactive, non-intrusive, and get the attention of the user. You are more likely to see an explosion in your open rates when you start using push adss. According to the izooto.com, push notifications to get far higher open rates than emails do. So you see, if your media buying is no longer working, you should consider switching to push notifications method.
Do Push Notifications Work?
This is a hotly debated topic. However, every research done on this topic suggests that push ads really work especially when you compare them to other traffic sources.
In a study by Localytics in 2018, the average email opt-in rate is 20% while the average push notification opt-in rate in the same 2018 is a whopping 53.3%. That is huge. When open rates between say email and push notifications were compared, push notifications once again come out a winner with about 8% open rate.
Localytics also studied the types of campaigns done through push notification over 3 years. In 2015, segmented campaigns made 65% of all campaigns, 75% in 2016 and then significantly went up to 85% in 2017. During the same period under review, broadcast push campaigns came down to a mere 15% in 2017 from 35% in 2015. The result showed that more people are using push notification features to personalize their campaign for better results.
Why Should You Use Push Notifications
Push notifications have so many advantages and that is why it is getting a lot of attention from top marketers. Some of these benefits include:
1. Create User Engagement
Studies have shown that users prefer to push notifications than apps. They are 10 times more likely to follow a link through push notifications than to use an app. Push ads, therefore, create a way for affiliate marketers to send real-time offer to users.
2. Boost Conversion Rates
Research by Localytics showed that push notifications are personalized which makes them attractive to the targeted audience. You can easily trigger immediate purchase the moment you send out notifications. A company known as La Redoute was able to solve their problem of abandoned carts and increased click-through rate by using push notifications. You can easily boost your conversion rate with this method too.
3. Create Urgency in Your Marketing
Push notification creates a feeling of urgency. If you have a really good offer, using push traffic is a great way to get buyers to take action immediately.
4. Target the Right Users
Push notifications allow you to target the right users based on their location and interest. There are certain permissions that the user will accept which will allow you to understand their interest and even their location. This way, you can segment your audience and personalize the offer you send to each group of audience.
5. Track Actionable Metrics
With push traffic, you can be able to track some of the user’s behavior. For instance, you will be able to get important data like open rates, delivery receipts, open times, and even engagement. This type of data is considered goldmine in marketing. When you have this data, it will give you a great insight into users behavior which you can use to create a personalized campaign that connects better with users.
Final Words
If you are an affiliate marketer that wants to take your business to the next level, it is important that you consider push notifications. It is reliable and cost-effective, and more importantly, it gets results. With just a single click, you can place your offer in front of the right audience. It is also very easy to get push notification subscriptions. Adopting this new traffic source will no doubt change your entire marketing positively.