As an affiliate marketer, one of your worst nightmares will be to wake up and discover that you’ve been sending premium traffic to a campaign URL that has already been blocked or to a landing page with the very low conversion rate. This has been the story of almost every experienced performance marketer.
Every affiliate wants to maximize ad spend. This means, when you are paying for traffic, you want every click to turn into action.
Affiliate campaign control issues
However, the only problem is that you cannot monitor your campaign 24/7. It is almost impossible. Sometimes, a particular landing page may not be converting so well, which means you need to switch to a new landing page or offer, but you are not online. Additionally, Google may block your campaign URL while your campaign is still running, and all those clicks will go to waste. We have heard horror stories of affiliates that lost money because they reached their server limit with no way to switch to a new server automatically.
All these errors could cost you a lot of money!
Until now, no other tracker has been able to provide a good solution to these problems until Binom tracker came onboard. Binom has been able to give affiliates and performance marketers peace of mind while running their campaign by providing a feature known as “Triggers”.
What does Binom trigger do?
To understand this feature, think of going on a 22-hour non-stop flight from the United States to Australia. You have two pilots. Your pilots are humans after all and therefore have their own weaknesses. Most times, your pilots (both of them) fall asleep at the same time while you are on the air.
Of course, you don’t know this. You would be really freaked out to find out that both of your pilots are sleeping on a live flight. But, your pilots are confident that the airplane autopilot can pilot the plane safely. The autopilot can switch gears and do maneuvers. However, when there is a serious problem, there are notifications to give instant alert to pilots.
Your Binom triggers do the same job. When you are running a campaign, there is a huge chance that your primary landing page will not convert so well. Additionally, it may convert so well at the beginning of your campaign and then drop so low.
Similarly, you could run out of server space if you are receiving so much traffic. Another problem you could face is that your URL may be blocked. When this happens, it makes sense you have an automated “Plan-B” in place.
Why Binom trigger could save you money
The Binom trigger is not just designed to give you real-time notifications when your campaign runs into an undesired problem; it is also designed to take corrective actions so you don’t lose time or money on your campaign.
Take, for instance, you could set up your trigger so that it switches your funnel automatically in case your landing page conversion drops lower than, let’s say, 20%.
Awesome, right? There are actually a lot of conditions and tags you could use to set up triggers on the Binom platform. Some of the most popular conditions include:
- Tracker metrics: number of clicks, leads, LP CTR, CR, EPC, etc.;
- Domains ban
- Link unavailability
- CAP overload
- Specified response by the link
Once any condition you set is triggered, your tracker will perform all the specified actions automatically. Take, for instance, if your link suddenly becomes unavailable and you set a condition for it, the tracker will instantly switch to another link you’ve already set up.
Binom Triggers feature is one of the state-of-art features you will enjoy when you make use of the Binom tracker. Since it was founded a couple of years ago, Binom has proven itself as the best tracker in the industry for top media buyers and affiliates. With Binom, you do all your tracking on your own server. Binom also boasts of intuitive user interface and world-class fast responding customer support.
What else? Binom features
Binom is notable for other unique features such as:
- Landing Protection: This is a simple feature that is designed to block any direct access to your landing except your campaign URL. It is a great way to ensure that your competitors are not spying on you.
- Advanced Reporting System: Binom comes with an advanced reporting system, which gives you the flexibility to choose how you want to see and analyze your campaign data.
- Advanced Traffic Distribution System: Binom remains one of the very few trackers with the advanced traffic distribution system in place. This new feature allows you to distribute your incoming traffic optimally between your landing pages.