In 2016 alone, bots traffic accounted for 51.8 percent of online traffic. If you think that the above figure is huge, just take a look at 2018 figure. Without any doubt, bot traffic is increasing every day. Unfortunately, this presents a serious risk to media buyers, website owners, and affiliate marketers.
According to a report released by Spider.io, the ad fraud botnet known as “Chameleon” costs advertisers more than $6 million per month in 2016. Overall, media buyers lost over $7.2 billion to digital ad fraud caused mostly by bot traffic in 2016.
In another independent study, it was discovered that fraud takes $1 for every $3 spent on digital ads. Simply put, whenever you run an ad, you risk almost half of your budget to digital ad fraud. People behind this ad fraud are making lots of money mostly because advertisers don’t know how to protect themselves from ad frauds. Take for instance, in 2016, the click fraud operation which is known as Methbot generated $3 to $5 million in fraudulent revenue every day.
Every revenue generated from ad fraud is a loss to media buyers and advertisers.
As a media buyer, affiliate marketer, or merchant, you certainly need trusted protection against every kind of ad fraud. In this article, you will learn a way to protect yourself and your investment when buying advertisement online.
What is Bot Traffic?
To put it simply, a bot is a script created to run automated task over the internet. It is part of a sophisticated system used by malicious people to do ad frauds online. There are good bots and bad bots. Unfortunately, most people tend to use bots with bad intentions like to perpetuate ad frauds online. A report showed that more than 56% of bot traffic is used for malicious purposes.
As a marketer, you can lose money when someone bombards your ads with bots. If you are wondering why you are getting so many clicks but few conversion, it is possible that those clicks are coming from bot traffic.
Here is another example of ad fraud:
Let’s say you created an ad that targets a certain region. For instance, the United States. A malicious affiliate or website can make use of a VPN to send fake traffic to your offer. This way, you will be deceived into believing that you are getting real traffic from the United States. A lot of advertisers lose money due to this fake traffic from VPNs.
Unfortunately, not every tracker is equipped to detect fake and VPN traffic. Binom tracker allows you to make use of third-party app known as MagicChecker to ensure that your traffic is real and you pay only for human traffic.
How Can You Prevent Ad Fraud?
Binom provides tools you need whether as an affiliate or as a merchant to maximize your income online.
One of such tools is known as MagicChecker. It’s a third party service integrated with Binom tracker. Some of the MagicChecker advantages:
- Protects you against bot traffic
- Protects you against VPN traffic
- Offers spy services protection
- Competitor’s detecting
- Monitors all traffic sources
- Comes with advanced reporting
- Allows you to create your own custom rules
When you sign up for Binom, you can easily integrate your MagicChecker account in Binom and maximize your campaign result. This means every traffic sent to your link is guarded against fake traffics. MagicChecker and Binom will analyze every incoming traffic and check them against fraud indicators to ensure they are real. With MagicChecker and Binom, you can improve your conversion rate and your overall campaign result.
How Does MagicChecker Integration Works In Binom?
MagicChecker integration in Binom works seamlessly. All the setup can be done in just a few clicks. To get started, you only need to have a MagicChecker account and then proceed to set up the required filters. If you are unsure how to do this, you can easily follow these instructions.
After setting up everything you need on your MagicChecker account, you can now log into your Binom account and set up your tracker. This can be done within 2 minutes. Binom has a team of advanced and experienced customer support to help you navigate through this process should in case you require some help setting up your campaign or integrating MagicChecker into your Binom account.