5,324 clicks on your website landing page… But no sales, no email opt-in, not even a click on your CTA? Something is definitely wrong! ….. And that is bot traffic! One of the biggest problems advertisers face today is bot traffic. If you receive 100 clicks in one campaign, there is a good chance that […]
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UTM tracking for Facebook Ads | Guide
When you hear “UTM tracking for Facebook Ads” you either a veteran digital marketer who uses Facebook advertising on regular basis and knows how important, life-saver and easy it is, or you are new here and want to know all the ins and outs. That’s exactly what we are going to talk about right now. […]
Postback Conversion Tracking Guide
Choosing the most efficient URL tracking system can be a challenge for an advertiser or a marketer when you are trying to track sales. When you advertise on a third-party website, chances are you won’t be able to insert your pixels into their webpage as you have no control over their website. What this means […]
Custom Conversions and Events in Affiliate Marketing
Custom Conversions and Events are the way we as marketers use to track things that matter, things that are not tracked by default or tracked, but there is a need to optimize and customize them. Or to pass data from one platform to another (from your tracker to an affiliate network for instance). How is […]